Charle Agency
Company Overview
Charle Agency is a London-headquartered Shopify and Shopify Plus agency founded in 2018, combining strategy, design, development, search, CRO and retention.
Its commerce work covers custom store builds, migrations, integrations, internationalization and ongoing growth for consumer brands.
Official work includes Cambridge Satchel and Candy Kittens. For Cambridge Satchel, charle designed and built a bespoke Shopify Plus theme with custom search, filtering, rewards, reviews, product discovery and personalization. The official case confirms the custom Shopify Plus build and integrated search, loyalty and personalization functionality. For Candy Kittens, charle delivered bespoke Shopify design, development and ongoing growth-focused improvements. The official case confirms the bespoke Shopify engagement and conversion-focused work. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
3 case studies
Cambridge Satchel – Custom Shopify Plus Build
Charle Agency delivered ecommerce work for Cambridge Satchel.
Services: Custom Ecommerce Development, Ecommerce UX/UI Design, Conversion Rate Optimization, Retention Marketing
Integrations: Klevu, Yotpo
Challenge
The British accessories brand needed a fully redesigned Shopify Plus store aligned with a new brand identity and premium purchase journey.
Solution
Charle designed and built a bespoke Shopify Plus theme with custom search, filtering, rewards, reviews, product discovery and personalization.
Results
The official case confirms the custom Shopify Plus build and integrated search, loyalty and personalization functionality.
Candy Kittens – Bespoke Shopify Commerce
Charle Agency delivered ecommerce work for Candy Kittens.
Services: Custom Ecommerce Development, Ecommerce UX/UI Design, Conversion Rate Optimization, Retention Marketing
Challenge
The confectionery brand needed a high-performing Shopify experience that matched its distinct brand and growth ambitions.
Solution
Charle delivered bespoke Shopify design, development and ongoing growth-focused improvements.
Results
The official case confirms the bespoke Shopify engagement and conversion-focused work.
Candy Kittens – Shopify design and development
Charle's public portfolio highlights a Shopify design and development engagement for Candy Kittens focused on commercial performance.
Services: Shopify Design and Development
Solution
Shopify design and development with conversion-focused ecommerce execution.
Results
Charle reports a 182% increase in conversion rate for the Candy Kittens engagement.