Propeller
Company Overview
Propeller is a London digital agency with ecommerce strategy, design and development capabilities across Shopify and Shopify Plus. The agency works with hospitality, food, retail and consumer brands that want a polished digital experience tied to measurable growth rather than a purely technical store build.
Its ecommerce offering combines Shopify development, UX, customer journey optimization and digital marketing. This approach is relevant to brands where merchandising, content and acquisition all influence ecommerce performance, particularly in direct-to-consumer environments.
For Cleva, Propeller reports 29% more users, 28% more new users and 19% more purchasers year over year after its Shopify work. Pocari is a Shopify Plus example where the agency reports newsletter database growth of 2,370%, product interaction increasing 500% and sales increasing 250%. These outcomes demonstrate a blend of strong storefront execution and growth-oriented customer experience.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
2 case studies
Cleva – Shopify Ecommerce Growth
Propeller improved Cleva's Shopify ecommerce experience.
Services: Custom Ecommerce Development, Ecommerce UX/UI Design, Conversion Rate Optimization
Challenge
The brand needed more qualified users, new customers and completed purchases.
Solution
Propeller combined Shopify experience design and ecommerce optimization.
Results
The official case reports 29% more users, 28% more new users and 19% more purchasers year over year.

Pocari – Shopify Plus D2C Growth
Propeller delivered a Shopify Plus growth program for Pocari.
Services: Custom Ecommerce Development, Ecommerce Marketing Strategy, Conversion Rate Optimization
Challenge
The brand needed to build its direct customer base and turn digital engagement into sales.
Solution
Propeller combined Shopify Plus, customer experience and growth activity.
Results
The official case reports newsletter database growth of 2,370%, product interaction up 500% and sales up 250%.