Propeller

Propeller

Research profile
API Development Conversion Rate Optimization Custom Ecommerce Development
London, England, United Kingdom

Company Overview

Propeller is a London digital agency with ecommerce strategy, design and development capabilities across Shopify and Shopify Plus. The agency works with hospitality, food, retail and consumer brands that want a polished digital experience tied to measurable growth rather than a purely technical store build.

Its ecommerce offering combines Shopify development, UX, customer journey optimization and digital marketing. This approach is relevant to brands where merchandising, content and acquisition all influence ecommerce performance, particularly in direct-to-consumer environments.

For Cleva, Propeller reports 29% more users, 28% more new users and 19% more purchasers year over year after its Shopify work. Pocari is a Shopify Plus example where the agency reports newsletter database growth of 2,370%, product interaction increasing 500% and sales increasing 250%. These outcomes demonstrate a blend of strong storefront execution and growth-oriented customer experience.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
API Development Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce Marketing Strategy
Industries
Apparel and Fashion Consumer Electronics Food and Beverage Hospitality and Leisure Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C Retail
Commerce Capabilities
Cross-border Commerce Multi-currency Multi-language Multi-store
Technologies
Shopify Liquid

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Discovery and Consulting Fixed Price Managed Services Monthly Retainer
Time Zones
Greenwich Mean Time (GMT)
Additional Locations
New York, New York, United States

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify ecosystem
Notable Clients
Cleva Pocari

Case Studies

2 case studies
Cleva ecommerce case study by Propeller on Shopify

Cleva – Shopify Ecommerce Growth

Propeller improved Cleva's Shopify ecommerce experience.

ClientCleva IndustryConsumer Electronics PlatformShopify

Services: Custom Ecommerce Development, Ecommerce UX/UI Design, Conversion Rate Optimization

Challenge

The brand needed more qualified users, new customers and completed purchases.

Solution

Propeller combined Shopify experience design and ecommerce optimization.

Results

The official case reports 29% more users, 28% more new users and 19% more purchasers year over year.

View original case study

Pocari ecommerce case study by Propeller on Shopify Plus

Pocari – Shopify Plus D2C Growth

Propeller delivered a Shopify Plus growth program for Pocari.

ClientPocari IndustryFood and Beverage PlatformShopify Plus

Services: Custom Ecommerce Development, Ecommerce Marketing Strategy, Conversion Rate Optimization

Challenge

The brand needed to build its direct customer base and turn digital engagement into sales.

Solution

Propeller combined Shopify Plus, customer experience and growth activity.

Results

The official case reports newsletter database growth of 2,370%, product interaction up 500% and sales up 250%.

View original case study

Profile researched: September 2026