G & Co.

G & Co.

Research profile
Analytics and Tracking API Development Conversion Rate Optimization
New York, United States

Company Overview

G & Co. is a retail and ecommerce consulting agency focused on strategy, customer experience, digital product and design. The firm works with established consumer brands where the ecommerce challenge is often broader than selecting or implementing a platform, encompassing mobile experience, customer journeys and retail transformation.

Its ecommerce services include strategy, UX/UI, product design, prototyping and mobile commerce. Because some client technology stacks use platforms outside Ecostaff’s canonical taxonomy, this profile deliberately avoids forcing those technologies into unsupported labels and instead focuses on the verified work performed.

The lululemon project covers mobile ecommerce product and experience development for a global apparel brand. Psycho Bunny is another official example where G & Co. provided ecommerce design, UX/UI, wireframing and prototyping. These projects make the agency most relevant to retailers that already have substantial commerce infrastructure but need senior strategy and experience design to improve how customers interact with the brand.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Analytics and Tracking API Development Conversion Rate Optimization Custom Ecommerce Development Ecommerce Branding
Industries
Apparel and Fashion Beauty and Cosmetics Consumer Products Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C Retail
Commerce Capabilities
Mobile Commerce

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Global Enterprise Mid-market
Engagement Models
Dedicated Team Discovery and Consulting Fixed Price Monthly Retainer
Time Zones
Eastern Time (ET)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Notable Clients
lululemon Psycho Bunny

Case Studies

2 case studies

lululemon – Mobile Ecommerce Experience

G & Co. worked with lululemon on mobile ecommerce product and experience design.

Clientlululemon IndustryApparel and Fashion

Services: Mobile Commerce Development, Ecommerce UX/UI Design, Ecommerce Consulting and Strategy

Challenge

The global apparel brand needed a mobile shopping experience aligned with its customer and retail ecosystem.

Solution

G & Co. applied ecommerce product strategy, UX and mobile experience design.

Results

The official project page confirms the mobile ecommerce and product-development engagement.

View original case study

Psycho Bunny – Ecommerce UX and Design

G & Co. delivered ecommerce design and UX work for Psycho Bunny.

ClientPsycho Bunny IndustryApparel and Fashion

Services: Ecommerce UX/UI Design, Ecommerce Consulting and Strategy

Challenge

The fashion brand needed a more deliberate digital shopping experience and clearer customer journey.

Solution

G & Co. produced UX/UI, wireframing and prototyping for the ecommerce experience.

Results

The official project confirms the ecommerce design and experience engagement.

View original case study

Profile researched: September 2026