WIRO

WIRO

Research profile
Analytics and Tracking API Development Conversion Rate Optimization
Ipswich, England, United Kingdom

Company Overview

WIRO is a UK ecommerce growth agency specializing in Shopify and Shopify Plus migrations, CX and ongoing optimization. The company works with ecommerce brands that need high-growth DTC brands that need migration, retention and conversion work on Shopify, with official project material showing hands-on delivery rather than directory-only claims. Its portfolio is particularly useful for buyers comparing agencies on migration complexity, customer experience and measurable commercial outcomes.

The Ecostaff profile focuses on verified work across Shopify, Shopify Plus, including Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design, Conversion Rate Optimization. The agency is represented only with platform and service labels supported by its own published work, while specific integrations remain inside case narratives instead of being forced into taxonomy fields.

Official case studies include Doddl, where The official case reports a 19% revenue increase and a 22.1% increase in average order value. Aaron Wallace provides a second reference point: The provider reports subscriptions increasing by 28% while ownership costs fell by 39%. Together, these projects show the type of merchant, technical scope and growth challenge for which WIRO is a credible ecommerce partner.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Analytics and Tracking API Development Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy
Industries
Apparel and Fashion Baby and Kids Beauty and Cosmetics Consumer Products Furniture and Home Decor

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C Retail Subscription

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Dedicated Team Discovery and Consulting Fixed Price Monthly Retainer
Time Zones
Greenwich Mean Time (GMT)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify ecosystem
Notable Clients
Doddl Aaron Wallace

Case Studies

2 case studies
Doddl ecommerce case study by WIRO on Shopify Plus

Doddl – WooCommerce to Shopify Plus Migration

Doddl is an official ecommerce project published by the provider.

ClientDoddl IndustryBaby and Kids PlatformShopify Plus

Services: Platform Migration, Ecommerce UX/UI Design, Conversion Rate Optimization

Integrations: Yotpo

Challenge

Doddl needed to replace a dual WordPress and Shopify setup with one scalable platform for international growth.

Solution

WIRO migrated the brand from WooCommerce to Shopify Plus and refreshed navigation, integrations and customer experience.

Results

The official case reports a 19% revenue increase and a 22.1% increase in average order value.

View original case study

Aaron Wallace ecommerce case study by WIRO on Shopify Plus

Aaron Wallace – WooCommerce to Shopify Plus Migration

Aaron Wallace is an official ecommerce project published by the provider.

ClientAaron Wallace IndustryBeauty and Cosmetics PlatformShopify Plus

Services: Platform Migration, Ecommerce UX/UI Design, Conversion Rate Optimization

Challenge

The grooming brand needed a more scalable subscription experience and lower ownership costs.

Solution

WIRO replatformed Aaron Wallace from WooCommerce to Shopify Plus with a full redesign and strategic integrations.

Results

The provider reports subscriptions increasing by 28% while ownership costs fell by 39%.

View original case study

Profile researched: September 2026