Dedi Agency
Company Overview
Dedi Agency is a Lyon ecommerce agency founded in 2004, with a strong focus on Shopify and Shopify Plus strategy, design and implementation. The agency works with brands that need to modernize an existing store, improve conversion or move from a more complex legacy platform to a commerce stack that is easier to operate and scale.
Its ecommerce services cover discovery, UX/UI, replatforming, custom Shopify development and performance optimization. Dedi also works with BigCommerce and has experience migrating merchants away from Magento, making it relevant to French and European brands evaluating a platform change while trying to protect SEO, customer data and merchandising continuity.
A recent example is Maison Pavane, where Dedi reports roughly 50% increases in both conversion and add-to-cart rate after a Magento-to-Shopify Plus migration, with no SEO regression. The project placed second in the UX/UI category at the 2026 OURS Digital awards. Northern Spirit is another official Shopify case, showing the agency’s ability to pair brand-led design with production ecommerce delivery.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
2 case studies
Maison Pavane – Magento to Shopify Plus Migration
Dedi Agency migrated Maison Pavane from Magento to Shopify Plus.
Services: Platform Migration, Ecommerce UX/UI Design, Performance Optimization
Challenge
The brand needed a modern storefront that improved UX and conversion without losing existing SEO equity.
Solution
Dedi rebuilt the commerce experience on Shopify Plus with a UX/UI-led migration strategy.
Results
The official source reports roughly 50% higher conversion, 50% higher add-to-cart rate and no SEO regression.
Northern Spirit – Shopify B2C Redesign
Dedi Agency redesigned Northern Spirit's Shopify B2C storefront.
Services: Ecommerce UX/UI Design, Custom Ecommerce Development
Challenge
The brand needed a clearer, more contemporary shopping experience aligned with its visual identity.
Solution
Dedi delivered UX/UI and Shopify commerce development.
Results
The official project page confirms the 2023 production redesign; no unsupported metric is added.