Build in Amsterdam

Build in Amsterdam

Research profile
Analytics and Tracking Conversion Rate Optimization Custom Ecommerce Development
Amsterdam, North Holland, Netherlands

Company Overview

Build in Amsterdam is a Dutch digital agency specializing in brand-led ecommerce strategy, design and development. Its work is concentrated among premium fashion, consumer and lifestyle brands where the digital flagship must express a distinct identity while still following the usability patterns customers expect from modern commerce.

The agency combines research, platform strategy, UX/UI, design systems, content direction and full-stack ecommerce development. Shopify is prominent in its current portfolio, with custom themes and operational scripts used to support international merchandising, translation, inventory and flexible storytelling.

Akris was redesigned and rebuilt as a heavily customized Shopify digital flagship with translation and inventory logic supporting global operations. Alpine combined a full identity refresh with a custom Shopify Online Store 2.0 implementation designed for modular content and accessibility. These projects show Build in Amsterdam’s strength in translating premium brand systems into technically complete, shoppable digital experiences.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Analytics and Tracking Conversion Rate Optimization Custom Ecommerce Development Ecommerce Branding Ecommerce Consulting and Strategy
Industries
Apparel and Fashion Beauty and Cosmetics Consumer Products Jewelry and Luxury Goods Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C Retail
Commerce Capabilities
Cross-border Commerce Internationalization Unified Commerce

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Dedicated Team Discovery and Consulting Fixed Price Monthly Retainer
Time Zones
Central European Time (CET)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify Plus Partner
Notable Clients
Akris Alpine

Case Studies

2 case studies
Akris ecommerce case study by Build in Amsterdam on Shopify

Akris – Luxury Shopify Digital Flagship

Build in Amsterdam delivered ecommerce work for Akris on Shopify.

ClientAkris IndustryApparel and Fashion PlatformShopify

Services: Ecommerce UX/UI Design, Custom Ecommerce Development, Internationalization

Challenge

The Swiss fashion house needed a digital flagship that expressed its minimalist luxury identity while supporting global retail requirements.

Solution

Build in Amsterdam redesigned and rebuilt the store on a heavily customized Shopify theme with translation and inventory scripts.

Results

The official case confirms a production Shopify digital flagship with flexible storytelling, shoppable modules and international operational support.

View original case study

Alpine ecommerce case study by Build in Amsterdam on Shopify

Alpine – Brand and Shopify Ecommerce Transformation

Build in Amsterdam delivered ecommerce work for Alpine on Shopify.

ClientAlpine IndustryConsumer Products PlatformShopify

Services: Ecommerce UX/UI Design, Custom Ecommerce Development, Ecommerce Consulting and Strategy

Challenge

The hearing-protection brand wanted to move beyond purely functional positioning and create a stronger lifestyle-oriented ecommerce experience.

Solution

Build in Amsterdam refreshed the visual identity and built a custom Shopify Online Store 2.0 theme with modular, accessible content sections.

Results

The official case confirms the completed brand and ecommerce transformation on Shopify.

View original case study

Profile researched: September 2026