Electric Eye

Electric Eye

Research profile
Analytics and Tracking Conversion Rate Optimization Custom Ecommerce Development
Columbus, Ohio, United States

Company Overview

Electric Eye is a US Shopify-focused ecommerce agency that combines platform migration, storefront design, development and ongoing optimization. The team works with product brands that need a store to be easier to manage while preserving the custom functionality, customer data and search visibility built up on older platforms.

Its published work includes WooCommerce and legacy-platform migrations, custom merchandising, bundle logic, retention integrations and performance improvement. Electric Eye is particularly relevant for merchants that want Shopify to replace a complicated existing stack without reducing the flexibility customers or internal teams rely on.

Official case studies show that range clearly. Michael Malul moved from WooCommerce to Shopify with historical data, redirects and connected retention tools preserved, while The Solar Store migrated a long-running content-heavy ecommerce operation without reported downtime or SEO loss. These projects position Electric Eye around practical replatforming, custom storefront execution and post-launch usability.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Analytics and Tracking Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce SEO
Industries
Apparel and Fashion Beauty and Cosmetics Consumer Products Food and Beverage Furniture and Home Decor

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C Retail

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market Small Business
Engagement Models
Discovery and Consulting Fixed Price Monthly Retainer
Time Zones
Eastern Time (ET)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify Premier Partner
Notable Clients
Michael Malul The Solar Store

Case Studies

2 case studies
Michael Malul ecommerce case study by Electric Eye on Shopify

Michael Malul – WooCommerce to Shopify Migration

Electric Eye delivered ecommerce work for Michael Malul on Shopify.

ClientMichael Malul IndustryBeauty and Cosmetics PlatformShopify

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design

Integrations: Klaviyo, Gorgias, Loop Returns

Challenge

The luxury fragrance brand needed to leave WooCommerce without losing historical data, SEO equity or important customer-service and retention workflows.

Solution

Electric Eye migrated the store to Shopify, preserved data and redirects, connected the surrounding app stack and added custom merchandising and bundle functionality.

Results

The official project material confirms a completed Shopify migration with custom bundle, merchandising and integration work.

View original case study

The Solar Store ecommerce case study by Electric Eye on Shopify

The Solar Store – Legacy Ecommerce Migration

Electric Eye delivered ecommerce work for The Solar Store on Shopify.

ClientThe Solar Store IndustryRetail PlatformShopify

Services: Platform Migration, Custom Ecommerce Development, Ecommerce SEO

Integrations: ShipStation

Challenge

A long-running renewable-energy retailer needed to move a content-heavy legacy ecommerce operation without sacrificing search visibility or disrupting orders.

Solution

Electric Eye migrated products, historical content and specifications to Shopify, implemented redirects and connected shipping and payment workflows.

Results

The provider says the migration launched without downtime or an SEO penalty while giving the team a stronger mobile and backend experience.

View original case study

Profile researched: September 2026