IDHL

IDHL

Research profile
API Development Conversion Rate Optimization Custom Ecommerce Development
Leeds, England, United Kingdom

Company Overview

IDHL is a UK digital growth and commerce agency founded in 2000, with its head office in Leeds and additional teams in London, Manchester, Southampton and New York. Its ecommerce practice designs, builds, migrates and optimizes complex stores across Shopify, Adobe Commerce, BigCommerce and SCAYLE, supported by UX, integration, SEO, paid media, data and digital strategy capabilities.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Adobe Commerce BigCommerce Magento Shopify Shopify Plus
Services
API Development Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce SEO
Industries
Apparel and Fashion Consumer Electronics Furniture and Home Decor Retail Sports and Fitness

Clients & Delivery

Who the company works with and how engagements are delivered.

Time Zones
Greenwich Mean Time (GMT)
Additional Locations
London, England, United Kingdom - Office Manchester, England, United Kingdom - Office Southampton, England, United Kingdom - Office New York, New York, United States - Office

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify Platinum Partner BigCommerce Elite Partner Adobe Silver Solution Partner SCAYLE technology partner
Notable Clients
Leeds United Casio Edifice Swoon Secret Sales The Lakes Distillery

Case Studies

2 case studies
Leeds United Adobe Commerce ecommerce project by IDHL

Leeds United – Adobe Commerce Ecommerce Rebuild

IDHL rebuilt Leeds United's ecommerce experience on Adobe Commerce under a tight launch deadline for a new kit release.

ClientLeeds United IndustrySports and Fitness PlatformAdobe Commerce

Services: Custom Ecommerce Development, Platform Migration, API Development

Integrations: Global-e, Medoc, Mosaic, ticketing data feed

Challenge

Replace a rigid bespoke HTML-heavy platform with a scalable ecommerce foundation while meeting a fixed launch date.

Solution

Adobe Commerce build with Page Builder, international commerce tooling and integrations for stores, fulfilment and ticket-holder data.

Results

IDHL reports a 130% conversion-rate boost and the new store sold more training kits in 48 hours than in all of 2020.

View original case study

Casio Edifice Magento 2 ecommerce redesign by IDHL

Casio Edifice – Magento 2 Replatform and Mobile-First Redesign

IDHL migrated Casio Edifice from a restrictive legacy platform to Magento 2 and restructured the storefront around a mobile-first customer journey.

ClientCasio Edifice IndustryConsumer Electronics PlatformMagento

Services: Platform Migration, Ecommerce UX/UI Design, Performance Optimization

Integrations: Yotpo

Challenge

Legacy infrastructure, slow performance and limited direct-purchase functionality constrained growth.

Solution

Magento 2 migration, full site restructure, new product templates, modern payments and mobile-first UX.

Results

Official results show 36% lower page-load times, 108% higher mobile traffic, 67% higher website traffic and a 34% lower bounce rate.

View original case study

Profile researched: September 2026