Codal

Codal

Research profile
API Development Conversion Rate Optimization Custom Ecommerce Development
Chicago, Illinois, United States

Company Overview

Codal is a Chicago digital product and ecommerce agency founded in 2009, serving mid-market and enterprise brands.

Its commerce work includes global headless builds, platform migrations, custom functionality and experience design across BigCommerce and Shopify Plus ecosystems.

Its official work includes GORE and Garrett Popcorn. For GORE, codal migrated the sites to a unified headless ecosystem using BigCommerce and Contentful. The official case reports CTR up 20%, average order value up 250% and revenue up 67%. For Garrett Popcorn, codal migrated the business to BigCommerce and Contentful and built a custom Build Your Own Tin experience. The official case reports conversions up 211% and average order value up 12% after the three-month project. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
BigCommerce Shopify Plus
Services
API Development Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce UX/UI Design
Industries
Apparel and Fashion Consumer Products Food and Beverage Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C
Commerce Capabilities
Headless Commerce Internationalization Mobile Commerce
Technologies
JavaScript React

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Global Enterprise
Engagement Models
Dedicated Team Managed Services
Time Zones
Central Time (CT)
Additional Locations
United Kingdom - Office Canada - Office India - Office

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
BigCommerce Partner
Notable Clients
Origin GORE Garrett Popcorn

Case Studies

3 case studies
Garrett Popcorn ecommerce case study by Codal on BigCommerce

Garrett Popcorn – BigCommerce Migration

Codal delivered ecommerce work for Garrett Popcorn.

ClientGarrett Popcorn IndustryFood and Beverage PlatformBigCommerce

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design

Integrations: Contentful

Challenge

The iconic brand needed to replace a legacy platform and make commerce easier to manage and customize.

Solution

Codal migrated the business to BigCommerce and Contentful and built a custom Build Your Own Tin experience.

Results

The official case reports conversions up 211% and average order value up 12% after the three-month project.

View original case study

Origin ecommerce case study by Codal on Shopify Plus

Origin – Shopify Plus Conversion Growth

Codal redesigned and optimized Origin's Shopify Plus ecommerce experience.

ClientOrigin IndustryConsumer Products PlatformShopify Plus

Services: Custom Ecommerce Development, Conversion Rate Optimization, Ecommerce UX/UI Design

Challenge

The brand needed a stronger purchase journey and better conversion performance.

Solution

Codal combined UX, commerce engineering and conversion-focused optimization.

Results

The official case attributes $3.31 million in additional sales, a 46% increase in add-to-cart activity and a 28% increase in checkout completion.

View original case study

GORE ecommerce case study by Codal on BigCommerce

GORE – Headless BigCommerce Transformation

Codal delivered a headless BigCommerce experience for GORE.

ClientGORE IndustryApparel and Fashion PlatformBigCommerce

Services: Headless Commerce Development, Custom Ecommerce Development, Ecommerce UX/UI Design

Challenge

The brand needed a more modern commerce architecture and higher-performing customer journey.

Solution

Codal implemented the BigCommerce solution with experience design and headless development.

Results

The official case reports a 20% click-through-rate increase, 250% higher average order value and 67% revenue growth.

View original case study

Profile researched: September 2026