Codal
Company Overview
Codal is a Chicago digital product and ecommerce agency founded in 2009, serving mid-market and enterprise brands.
Its commerce work includes global headless builds, platform migrations, custom functionality and experience design across BigCommerce and Shopify Plus ecosystems.
Its official work includes GORE and Garrett Popcorn. For GORE, codal migrated the sites to a unified headless ecosystem using BigCommerce and Contentful. The official case reports CTR up 20%, average order value up 250% and revenue up 67%. For Garrett Popcorn, codal migrated the business to BigCommerce and Contentful and built a custom Build Your Own Tin experience. The official case reports conversions up 211% and average order value up 12% after the three-month project. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
3 case studies
Garrett Popcorn – BigCommerce Migration
Codal delivered ecommerce work for Garrett Popcorn.
Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design
Integrations: Contentful
Challenge
The iconic brand needed to replace a legacy platform and make commerce easier to manage and customize.
Solution
Codal migrated the business to BigCommerce and Contentful and built a custom Build Your Own Tin experience.
Results
The official case reports conversions up 211% and average order value up 12% after the three-month project.

Origin – Shopify Plus Conversion Growth
Codal redesigned and optimized Origin's Shopify Plus ecommerce experience.
Services: Custom Ecommerce Development, Conversion Rate Optimization, Ecommerce UX/UI Design
Challenge
The brand needed a stronger purchase journey and better conversion performance.
Solution
Codal combined UX, commerce engineering and conversion-focused optimization.
Results
The official case attributes $3.31 million in additional sales, a 46% increase in add-to-cart activity and a 28% increase in checkout completion.

GORE – Headless BigCommerce Transformation
Codal delivered a headless BigCommerce experience for GORE.
Services: Headless Commerce Development, Custom Ecommerce Development, Ecommerce UX/UI Design
Challenge
The brand needed a more modern commerce architecture and higher-performing customer journey.
Solution
Codal implemented the BigCommerce solution with experience design and headless development.
Results
The official case reports a 20% click-through-rate increase, 250% higher average order value and 67% revenue growth.