Glass Atlas

Glass Atlas

Research profile
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy
Manchester, England, United Kingdom

Company Overview

Glass Atlas is a UK ecommerce agency working across Shopify, Shopify Plus and BigCommerce, with services spanning strategy, migration, UX and custom development. The agency’s portfolio is particularly useful for buyers evaluating replatforming because several cases document both the technical migration and measurable changes in customer behavior.

Its work ranges from luxury retail to nonprofit commerce, including accessibility, ERP automation, tax handling and custom checkout functionality. This makes Glass Atlas relevant to merchants whose store requirements extend beyond standard theme customization.

For Begg x Co, Glass Atlas reports 54% more new users, 69% more organic sessions and 52% more add-to-cart activity after migrating the luxury brand from Magento to Shopify Plus. RNIB is a different type of challenge: the agency delivered an accessible Shopify migration with WCAG 2.1 AA-focused design, ERP automation, VAT-exemption workflows and donation-at-checkout functionality. Together these cases show both commercial replatforming and specialist ecommerce engineering.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
BigCommerce Shopify Shopify Plus
Services
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce UX/UI Design ERP Integration
Industries
Apparel and Fashion Nonprofit Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Dedicated Team Managed Services
Time Zones
Greenwich Mean Time (GMT)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
BigCommerce Partner Shopify ecosystem BigCommerce ecosystem
Notable Clients
Begg x Co RNIB

Case Studies

2 case studies

Begg x Co – Magento to Shopify Plus Migration

Glass Atlas migrated Begg x Co from a legacy Magento environment to Shopify Plus.

ClientBegg x Co IndustryApparel and Fashion PlatformShopify Plus

Services: Platform Migration, Ecommerce UX/UI Design, Conversion Rate Optimization

Challenge

The luxury brand needed a modern storefront while increasing new-customer acquisition and product engagement.

Solution

Glass Atlas handled the platform move and redesigned the ecommerce customer journey.

Results

The official case reports 54% more new users, 69% more organic sessions and 52% more add-to-cart activity.

View original case study

RNIB – Accessible Shopify Commerce Migration

Glass Atlas migrated RNIB to Shopify with a strong accessibility focus.

ClientRNIB IndustryNonprofit PlatformShopify

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design

Challenge

The organization needed a modern ecommerce platform supporting accessibility, ERP automation, VAT exemption and donations.

Solution

Glass Atlas delivered the Shopify migration and bespoke commerce workflows around accessible purchasing.

Results

The official case documents WCAG 2.1 AA-focused delivery, ERP automation, VAT exemption and donation-at-checkout functionality.

View original case study

Profile researched: September 2026