New Orange

New Orange

Research profile
API Development Custom Ecommerce Development Ecommerce Consulting and Strategy
's-Hertogenbosch, Victoria, Netherlands

Company Overview

New Orange is an international digital commerce agency with offices in the Netherlands and Australia. The agency works with enterprise retailers on BigCommerce and Shopify Plus, combining ecommerce strategy, implementation, systems integration and ongoing digital growth.

Its work is relevant to organizations that need commerce to operate across multiple brands, countries or physical locations. New Orange publishes projects involving multi-store BigCommerce estates, marketplace and middleware integrations and enterprise retail foundations that support large store networks.

For Valk Exclusief, New Orange delivered three BigCommerce ecommerce platforms connected with marketplace and middleware technology. Its official client portfolio also highlights Baby Bunting, describing a future-proof digital commerce foundation supporting more than 60 stores. These examples show the agency’s fit for retail organizations where scale, integration and multi-channel operations are central to the ecommerce roadmap.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
BigCommerce Shopify Plus
Services
API Development Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce UX/UI Design ERP Integration
Industries
Baby and Kids Food and Beverage Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C
Commerce Capabilities
Internationalization Multi-site

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Global Enterprise
Engagement Models
Dedicated Team Managed Services
Time Zones
Central European Time (CET)
Additional Locations
East Melbourne, Victoria, Australia - Office

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
BigCommerce Partner Shopify Plus ecosystem
Notable Clients
Valk Exclusief Baby Bunting

Case Studies

2 case studies

Valk voor Thuis – Multi-store BigCommerce

New Orange delivered multiple BigCommerce platforms for Valk voor Thuis.

ClientValk Exclusief IndustryFood and Beverage PlatformBigCommerce

Services: Custom Ecommerce Development, API Development, Internationalization

Challenge

The hospitality group needed several connected commerce experiences and integrations around a shared digital strategy.

Solution

New Orange implemented three BigCommerce ecommerce platforms with marketplace and middleware connections.

Results

The official case confirms three production BigCommerce platforms and the connected commerce architecture.

View original case study

Baby Bunting – Scalable Digital Commerce Foundation

New Orange lists Baby Bunting among its commerce clients.

ClientBaby Bunting IndustryBaby and Kids PlatformBigCommerce

Services: Custom Ecommerce Development, Ecommerce Consulting and Strategy

Challenge

The retailer needed a future-ready digital commerce foundation capable of supporting a large physical-store footprint.

Solution

New Orange delivered a scalable enterprise commerce solution and supporting digital architecture.

Results

The official client portfolio describes a future-proof commerce foundation supporting more than 60 stores.

View original case study

Profile researched: September 2026