Amblique

Amblique

Research profile
API Development Custom Ecommerce Development Ecommerce Consulting and Strategy
Sydney, New South Wales, Australia

Company Overview

Amblique is an Australian digital commerce agency founded in 1999 and headquartered in Sydney. The company works with major retailers on enterprise storefronts, replatforming, omnichannel operations and connected customer experiences.

Its ecommerce practice spans Salesforce Commerce Cloud, BigCommerce and Shopify Plus together with order-management and fulfilment technology. That combination is useful for larger retailers where digital commerce has to operate across countries, stores, inventory locations and complex fulfilment rules.

Official work includes Michael Hill, where amblique replatformed and redesigned the ecommerce experience on Salesforce Commerce Cloud. The official client case confirms the enterprise replatforming engagement. Another verified example is T2 Tea, where amblique delivered connected fulfilment and commerce architecture designed to improve how digital orders move through the business. The official case confirms the omnichannel transformation scope. These projects provide concrete evidence of the company’s ecommerce capabilities without relying on unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
BigCommerce Salesforce Commerce Cloud Shopify Plus
Services
API Development Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce UX/UI Design ERP Integration
Industries
Apparel and Fashion Food and Beverage Jewelry and Luxury Goods Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C
Commerce Capabilities
Internationalization Omnichannel Commerce Order Management
Technologies
JavaScript REST API

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Global Enterprise
Engagement Models
Dedicated Team Discovery and Consulting Managed Services
Time Zones
Australian Eastern Time (AET)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
BigCommerce Partner Salesforce Commerce Cloud ecosystem Shopify Plus ecosystem Fluent Commerce ecosystem
Notable Clients
Michael Hill T2 Tea Seed Heritage Icebreaker

Case Studies

2 case studies
Michael Hill ecommerce case study by Amblique on Salesforce Commerce Cloud

Michael Hill – Salesforce Commerce Cloud Replatform

Amblique worked with Michael Hill on a Salesforce Commerce Cloud ecommerce program.

ClientMichael Hill IndustryJewelry and Luxury Goods PlatformSalesforce Commerce Cloud

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design

Challenge

The jewelry retailer needed an enterprise commerce platform capable of supporting digital growth and customer experience.

Solution

Amblique replatformed and supported the commerce experience on Salesforce Commerce Cloud.

Results

The official case documents the longstanding enterprise ecommerce engagement; no single public aggregate metric is disclosed.

View original case study

T2 Tea ecommerce case study by Amblique

T2 Tea – Omnichannel Fulfillment Transformation

Amblique implemented a modern order and fulfillment solution for T2 Tea.

ClientT2 Tea IndustryFood and Beverage

Services: Shipping and Fulfillment Integration, API Development, Ecommerce Consulting and Strategy

Challenge

T2 needed faster, more efficient fulfillment and lower shipping and service costs across its commerce operation.

Solution

Amblique implemented Fluent Commerce and Shippit-based fulfillment capabilities in a 20-week program.

Results

The official case reports a 65% reduction in delivery time, 50% lower shipping cost and 60% lower call-centre headcount.

View original case study

Profile researched: September 2026