Velstar

Velstar

Research profile
Custom Ecommerce Development Ecommerce SEO Ecommerce UX/UI Design

Company Overview

Velstar is a UK Shopify Plus agency combining migration, design, development and ecommerce growth services. The company works with ecommerce brands that need established brands that need multi-region Shopify Plus replatforming and ongoing optimization, with official project material showing hands-on delivery rather than directory-only claims. Its portfolio is particularly useful for buyers comparing agencies on migration complexity, customer experience and measurable commercial outcomes.

The Ecostaff profile focuses on verified work across Shopify, Shopify Plus, including Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design, Ecommerce SEO. The agency is represented only with platform and service labels supported by its own published work, while specific integrations remain inside case narratives instead of being forced into taxonomy fields.

Official case studies include Tangle Teezer, where The official case confirms the March 2024 launch and a new flagship storefront designed for international growth. French Connection provides a second reference point: The provider reports traffic up 40%, bounce rate down 74% and peak-season revenue up 30%. Together, these projects show the type of merchant, technical scope and growth challenge for which Velstar is a credible ecommerce partner.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Custom Ecommerce Development Ecommerce SEO Ecommerce UX/UI Design Platform Migration
Industries
Apparel and Fashion Beauty and Cosmetics Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C
Commerce Capabilities
Internationalization Multi-site

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Dedicated Team Fixed Price
Time Zones
Greenwich Mean Time (GMT)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify ecosystem
Notable Clients
Tangle Teezer French Connection

Case Studies

2 case studies

Tangle Teezer – Shopware to Shopify Plus Migration

Tangle Teezer is an official ecommerce project published by the provider.

ClientTangle Teezer IndustryBeauty and Cosmetics PlatformShopify Plus

Services: Platform Migration, ERP Integration, Ecommerce UX/UI Design

Integrations: Microsoft NAV

Challenge

The global haircare brand needed to leave Shopware 5 because of high development costs, limited integrations and checkout constraints.

Solution

Velstar migrated Tangle Teezer to Shopify Plus with product-data restructuring, Microsoft NAV connectivity and SEO protection.

Results

The official case confirms the March 2024 launch and a new flagship storefront designed for international growth.

View original case study

French Connection – Shopify Plus Multi-store Migration

French Connection is an official ecommerce project published by the provider.

ClientFrench Connection IndustryApparel and Fashion PlatformShopify Plus

Services: Platform Migration, Internationalization, Ecommerce UX/UI Design

Challenge

The fashion brand needed to leave a platform that slowed releases and limited direct-to-consumer growth.

Solution

Velstar migrated French Connection to a bespoke Shopify Plus architecture spanning UK, US, EU and Australia plus a separate sister-brand store.

Results

The provider reports traffic up 40%, bounce rate down 74% and peak-season revenue up 30%.

View original case study

Profile researched: September 2026