23 Digital Pty Ltd

23 Digital Pty Ltd

Research profile
API Development Conversion Rate Optimization Custom Ecommerce Development
Melbourne, Victoria, Australia

Company Overview

23 Digital Pty Ltd is an Australian digital and ecommerce agency founded in 2007 with offices in Melbourne, Sydney and Brisbane. The company has a broad delivery team and works with consumer brands on ecommerce, design, marketing and ongoing digital improvement.

Its commerce experience includes BigCommerce and Magento alongside UX, development and growth services. The agency is most relevant to small and mid-market brands that want design, implementation and post-launch marketing handled within one digital partner.

Official work includes Bubby Cubby, where 23 Digital redesigned and developed the customer experience around the brand’s ecommerce goals. The official portfolio confirms the completed ecommerce engagement. Another verified example is Organic Angels, where 23 Digital delivered Magento ecommerce development and experience work for the brand. The provider-controlled website confirms the ecommerce relationship; no unsupported metric is added. These projects provide concrete evidence of the company’s ecommerce capabilities without relying on unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
BigCommerce Magento
Services
API Development Conversion Rate Optimization Custom Ecommerce Development Ecommerce Marketing Strategy Ecommerce SEO
Industries
Baby and Kids Food and Beverage Grocery Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C
Commerce Capabilities
Mobile Commerce
Technologies
JavaScript PHP

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Mid-market Small Business
Engagement Models
Discovery and Consulting Monthly Retainer
Time Zones
Australian Eastern Time (AET)
Additional Locations
Sydney, New South Wales, Australia - Office Brisbane, Queensland, Australia - Office

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
BigCommerce Partner Magento ecosystem
Notable Clients
Bubby Cubby Organic Angels Aussie Disposals

Case Studies

2 case studies
Bubby Cubby ecommerce case study by 23 Digital Pty Ltd

Bubby Cubby – Ecommerce Experience

23 Digital delivered ecommerce and digital experience work for Bubby Cubby, an Australian retailer of cubby houses and swing sets.

ClientBubby Cubby IndustryBaby and Kids

Services: Ecommerce UX/UI Design, Ecommerce Marketing Strategy

Challenge

The retailer needed a digital storefront that made a considered, high-value family purchase easier to understand and complete online.

Solution

23 Digital supported the ecommerce experience, design direction and digital presentation of the brand.

Results

The official portfolio documents the project but does not disclose a verified numeric outcome.

View original case study

Organic Angels ecommerce case study by 23 Digital Pty Ltd on Magento

Organic Angels – Magento Ecommerce

23 Digital highlights Organic Angels among its Magento ecommerce work.

ClientOrganic Angels IndustryGrocery PlatformMagento

Services: Custom Ecommerce Development, Ecommerce UX/UI Design

Challenge

The organic grocery business required an ecommerce platform capable of supporting recurring online retail operations.

Solution

23 Digital delivered Magento ecommerce work and supporting digital experience services.

Results

The provider homepage confirms the project; no verified numeric result is disclosed.

View original case study

Profile researched: September 2026