Above The Fray
Company Overview
Above The Fray is a Portland-headquartered ecommerce agency focused on complex digital commerce for manufacturers, distributors and growth-oriented brands. Its work spans ecommerce strategy, UX and design, platform development, systems integration, performance and digital marketing across Adobe Commerce, Magento Open Source, BigCommerce, Shopify and Shopware. The agency operates with a distributed international team and publishes detailed commerce case studies.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
1 case study
gearUp Sports – Adobe Commerce and headless product configurator
Above The Fray rebuilt gearUp Sports around Adobe Commerce with a headless product configurator and automated operating workflows designed for scale.
Services: Ecommerce Consulting and Strategy, Custom Ecommerce Development, ERP Integration, API Development
Integrations: Microsoft Dynamics, RabbitMQ
Challenge
Manual workflows and a heavily customized OpenCart platform constrained store launches, proofing and ERP-connected operations.
Solution
The agency introduced Adobe Commerce Cloud, systems architecture changes, automation and a React-based headless product configurator integrated with Microsoft Dynamics.
Results
The official case study reports proofing reduced from 3-5 days to minutes and 50+ team stores launched daily, with capacity designed for 1,000+ per week.