AyataCommerce
Company Overview
AyataCommerce is a UK-headquartered commerce technology company with delivery teams across multiple regions and experience in international D2C and composable commerce.
Its work covers BigCommerce, commercetools, order management and complex fulfilment, making it relevant to brands expanding across markets and channels.
Its official work includes Nextbase and Emma Sleep. For Nextbase, ayata implemented BigCommerce and a flexible international commerce approach. The official case says the brand expanded from one country to 19 markets across Europe and North America. For Emma Sleep, ayata deployed commercetools with Fluent Commerce order management and market-specific fulfilment rules. The official case reports a 98% reduction in contact-center call-ins and improved sales through better inventory visibility. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
3 case studies
Emma Sleep – Composable Commerce and OMS
AyataCommerce delivered ecommerce work for Emma Sleep.
Services: Headless Commerce Development, API Development
Integrations: Fluent Commerce
Challenge
The fast-growing mattress brand needed more flexible order and inventory visibility across markets.
Solution
Ayata deployed commercetools with Fluent Commerce order management and market-specific fulfilment rules.
Results
The official case reports a 98% reduction in contact-center call-ins and improved sales through better inventory visibility.

Nextbase – Multi-country BigCommerce D2C Expansion
AyataCommerce supported Nextbase with an international BigCommerce D2C expansion.
Services: D2C Ecommerce Development, Custom Ecommerce Development, Internationalization
Challenge
The electronics brand needed to scale direct commerce from one country into a much broader international footprint.
Solution
AyataCommerce implemented multi-country, multi-language and multi-currency BigCommerce capabilities.
Results
The official case reports expansion from one country to 19 countries.

B&Q – Order Management Transformation
AyataCommerce highlights B&Q among its enterprise commerce transformation work.
Services: Ecommerce Consulting and Strategy, API Development, Shipping and Fulfillment Integration
Challenge
The retailer needed a modern order-management approach that could reduce cancellations and improve fulfillment operations.
Solution
AyataCommerce delivered order-management and integration work across the commerce operation.
Results
The official case-study index reports reduced cancellations, sustainability improvements and a significant sales increase without a single public aggregate figure.