AyataCommerce

AyataCommerce

Research profile
API Development Custom Ecommerce Development D2C Ecommerce Development
Bracknell, England, United Kingdom

Company Overview

AyataCommerce is a UK-headquartered commerce technology company with delivery teams across multiple regions and experience in international D2C and composable commerce.

Its work covers BigCommerce, commercetools, order management and complex fulfilment, making it relevant to brands expanding across markets and channels.

Its official work includes Nextbase and Emma Sleep. For Nextbase, ayata implemented BigCommerce and a flexible international commerce approach. The official case says the brand expanded from one country to 19 markets across Europe and North America. For Emma Sleep, ayata deployed commercetools with Fluent Commerce order management and market-specific fulfilment rules. The official case reports a 98% reduction in contact-center call-ins and improved sales through better inventory visibility. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
BigCommerce
Services
API Development Custom Ecommerce Development D2C Ecommerce Development Ecommerce Consulting and Strategy Headless Commerce Development
Industries
Automotive Consumer Electronics Furniture and Home Decor Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2B B2C D2C
Commerce Capabilities
Internationalization Multi-language Order Management
Technologies
REST API

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Global Enterprise Mid-market
Engagement Models
Dedicated Team Discovery and Consulting Managed Services
Time Zones
Greenwich Mean Time (GMT)
Additional Locations
Bengaluru, India - Office Ernakulam, India - Office Ashland, Oregon, United States - Office New York, United States - Office Dubai, United Arab Emirates - Office

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
BigCommerce Partner
Notable Clients
Nextbase B&Q Games Workshop Triumph Motorcycles Emma Sleep

Case Studies

3 case studies
Emma Sleep ecommerce case study by AyataCommerce on commercetools

Emma Sleep – Composable Commerce and OMS

AyataCommerce delivered ecommerce work for Emma Sleep.

ClientEmma Sleep IndustryFurniture and Home Decor

Services: Headless Commerce Development, API Development

Integrations: Fluent Commerce

Challenge

The fast-growing mattress brand needed more flexible order and inventory visibility across markets.

Solution

Ayata deployed commercetools with Fluent Commerce order management and market-specific fulfilment rules.

Results

The official case reports a 98% reduction in contact-center call-ins and improved sales through better inventory visibility.

View original case study

Nextbase ecommerce case study by AyataCommerce on BigCommerce

Nextbase – Multi-country BigCommerce D2C Expansion

AyataCommerce supported Nextbase with an international BigCommerce D2C expansion.

ClientNextbase IndustryConsumer Electronics PlatformBigCommerce

Services: D2C Ecommerce Development, Custom Ecommerce Development, Internationalization

Challenge

The electronics brand needed to scale direct commerce from one country into a much broader international footprint.

Solution

AyataCommerce implemented multi-country, multi-language and multi-currency BigCommerce capabilities.

Results

The official case reports expansion from one country to 19 countries.

View original case study

B&Q ecommerce case study by AyataCommerce

B&Q – Order Management Transformation

AyataCommerce highlights B&Q among its enterprise commerce transformation work.

ClientB&Q IndustryRetail

Services: Ecommerce Consulting and Strategy, API Development, Shipping and Fulfillment Integration

Challenge

The retailer needed a modern order-management approach that could reduce cancellations and improve fulfillment operations.

Solution

AyataCommerce delivered order-management and integration work across the commerce operation.

Results

The official case-study index reports reduced cancellations, sustainability improvements and a significant sales increase without a single public aggregate figure.

View original case study

Profile researched: September 2026