Brilliance Business Solutions

Brilliance Business Solutions

Research profile
B2B Ecommerce Development Conversion Rate Optimization Custom Ecommerce Development
Milwaukee, Wisconsin, United States

Company Overview

Brilliance Business Solutions is a Milwaukee ecommerce agency founded in 1998 with a long-standing focus on complex digital commerce. The company works with manufacturers, distributors and consumer brands that need BigCommerce adapted to multi-brand, B2B or operationally demanding environments.

Its services include custom development, platform migration, B2B functionality, UX and conversion improvement. The agency is particularly relevant to organizations that need to consolidate multiple brands or commerce experiences without losing business-specific workflows.

Official work includes ACT Entertainment, where brilliance delivered a BigCommerce architecture designed to support multiple brands and business purchasing needs. The official case describes 15 brands operating across seven sites on the resulting commerce foundation. Another verified example is Norsland Lefse, where brilliance redesigned and developed the BigCommerce customer journey with conversion in mind. The official case confirms the ecommerce growth engagement; only provider-supported outcomes are retained. These projects provide concrete evidence of the company’s ecommerce capabilities without relying on unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
BigCommerce
Services
B2B Ecommerce Development Conversion Rate Optimization Custom Ecommerce Development Ecommerce Marketing Strategy Ecommerce SEO
Industries
Consumer Products Food and Beverage Industrial and Manufacturing Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2B B2C
Commerce Capabilities
Multi-site
Technologies
JavaScript

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Discovery and Consulting Managed Services
Time Zones
Central Time (CT)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
BigCommerce Partner BigCommerce ecosystem
Notable Clients
ACT Entertainment Norsland Lefse

Case Studies

2 case studies
ACT Entertainment ecommerce case study by Brilliance Business Solutions on BigCommerce

ACT Entertainment – Multi-brand BigCommerce Consolidation

Brilliance Business Solutions consolidated ACT Entertainment's ecommerce portfolio on BigCommerce.

ClientACT Entertainment IndustryConsumer Products PlatformBigCommerce

Services: Custom Ecommerce Development, B2B Ecommerce Development, Platform Migration

Challenge

The company needed to unify a complex multi-brand estate while supporting distinct brand experiences.

Solution

Brilliance implemented BigCommerce architecture spanning 15 brands across seven websites.

Results

The official case documents the consolidation of 15 brands across seven commerce sites.

View original case study

Norsland Lefse ecommerce case study by Brilliance Business Solutions on BigCommerce

Norsland Lefse – BigCommerce Revenue Growth

Brilliance Business Solutions improved Norsland Lefse's ecommerce experience on BigCommerce.

ClientNorsland Lefse IndustryFood and Beverage PlatformBigCommerce

Services: Custom Ecommerce Development, Ecommerce UX/UI Design, Conversion Rate Optimization

Challenge

The food retailer needed a stronger digital storefront and more effective purchase journey.

Solution

Brilliance delivered ecommerce improvements focused on usability and commercial performance.

Results

The official case reports a 40% revenue increase.

View original case study

Profile researched: September 2026