Build in Amsterdam
Company Overview
Build in Amsterdam is a Dutch digital agency specializing in brand-led ecommerce strategy, design and development. Its work is concentrated among premium fashion, consumer and lifestyle brands where the digital flagship must express a distinct identity while still following the usability patterns customers expect from modern commerce.
The agency combines research, platform strategy, UX/UI, design systems, content direction and full-stack ecommerce development. Shopify is prominent in its current portfolio, with custom themes and operational scripts used to support international merchandising, translation, inventory and flexible storytelling.
Akris was redesigned and rebuilt as a heavily customized Shopify digital flagship with translation and inventory logic supporting global operations. Alpine combined a full identity refresh with a custom Shopify Online Store 2.0 implementation designed for modular content and accessibility. These projects show Build in Amsterdam’s strength in translating premium brand systems into technically complete, shoppable digital experiences.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
2 case studies
Akris – Luxury Shopify Digital Flagship
Build in Amsterdam delivered ecommerce work for Akris on Shopify.
Services: Ecommerce UX/UI Design, Custom Ecommerce Development, Internationalization
Challenge
The Swiss fashion house needed a digital flagship that expressed its minimalist luxury identity while supporting global retail requirements.
Solution
Build in Amsterdam redesigned and rebuilt the store on a heavily customized Shopify theme with translation and inventory scripts.
Results
The official case confirms a production Shopify digital flagship with flexible storytelling, shoppable modules and international operational support.

Alpine – Brand and Shopify Ecommerce Transformation
Build in Amsterdam delivered ecommerce work for Alpine on Shopify.
Services: Ecommerce UX/UI Design, Custom Ecommerce Development, Ecommerce Consulting and Strategy
Challenge
The hearing-protection brand wanted to move beyond purely functional positioning and create a stronger lifestyle-oriented ecommerce experience.
Solution
Build in Amsterdam refreshed the visual identity and built a custom Shopify Online Store 2.0 theme with modular, accessible content sections.
Results
The official case confirms the completed brand and ecommerce transformation on Shopify.