Cake Agency

Cake Agency

Research profile
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Branding
Birmingham, England, United Kingdom

Company Overview

Cake Agency is a UK ecommerce agency combining Shopify development, branding, consultancy and performance growth. The company works with ecommerce brands that need consumer brands that need a Shopify build connected to conversion, merchandising and brand strategy, with official project material showing hands-on delivery rather than directory-only claims. Its portfolio is particularly useful for buyers comparing agencies on migration complexity, customer experience and measurable commercial outcomes.

The Ecostaff profile focuses on verified work across Shopify, Shopify Plus, including Custom Ecommerce Development, Ecommerce UX/UI Design, Ecommerce Consulting and Strategy, Conversion Rate Optimization. The agency is represented only with platform and service labels supported by its own published work, while specific integrations remain inside case narratives instead of being forced into taxonomy fields.

Official case studies include Arrow Gift Co., where The official case says the first month after launch doubled the previous website’s record monthly revenue. Roarsome provides a second reference point: The provider reports conversion up 31%, engagement up 45%, add-to-cart up 4% and bounce rate down 11%. Together, these projects show the type of merchant, technical scope and growth challenge for which Cake Agency is a credible ecommerce partner.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Branding Ecommerce Consulting and Strategy Ecommerce Marketing Strategy
Industries
Apparel and Fashion Baby and Kids Beauty and Cosmetics Consumer Products Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C Retail

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market Small Business
Engagement Models
Dedicated Team Discovery and Consulting Fixed Price Monthly Retainer
Time Zones
Greenwich Mean Time (GMT)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify Premier Partner Shopify ecosystem
Notable Clients
Arrow Gift Co. Roarsome

Case Studies

2 case studies
Arrow Gift Co. ecommerce case study by Cake Agency on Shopify

Arrow Gift Co. – Shopify Ecommerce Build

Arrow Gift Co. is an official ecommerce project published by the provider.

ClientArrow Gift Co. IndustryConsumer Products PlatformShopify

Services: Custom Ecommerce Development, Ecommerce UX/UI Design

Integrations: Klaviyo

Challenge

The gifting brand needed to turn a weak owned-store channel into a compelling alternative to Etsy.

Solution

Cake Agency rebuilt the Shopify experience with stronger brand identity, upsells, SEO and lifecycle tooling.

Results

The official case says the first month after launch doubled the previous website’s record monthly revenue.

View original case study

Roarsome ecommerce case study by Cake Agency on Shopify

Roarsome – Squarespace to Shopify Migration

Roarsome is an official ecommerce project published by the provider.

ClientRoarsome IndustryBaby and Kids PlatformShopify

Services: Platform Migration, Ecommerce UX/UI Design, Conversion Rate Optimization

Challenge

The children’s outdoor-wear brand had outgrown Squarespace and needed a more scalable, expressive commerce platform.

Solution

Cake Agency migrated the brand to Shopify and rebuilt the digital experience around usability and brand character.

Results

The provider reports conversion up 31%, engagement up 45%, add-to-cart up 4% and bounce rate down 11%.

View original case study

Profile researched: September 2026