CQL

CQL

Research profile
Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce UX/UI Design
Grand Rapids, Michigan, United States

Company Overview

CQL is a US ecommerce agency founded in 1995 with long experience in enterprise retail replatforming. The company works with established brands on migrations, storefront engineering, UX and connected systems across several major commerce platforms.

Its verified work spans BigCommerce, Shopify and Salesforce Commerce Cloud. CQL is particularly relevant to merchants evaluating a platform change for cost, performance or operational reasons and needing the migration handled alongside customer-experience redesign.

Official work includes Baretraps, where cQL migrated and rebuilt the storefront on Shopify and connected the required backend systems. The official case states that the migration was completed in under two months. Another verified example is Coldwater Creek, where cQL replatformed and redesigned the customer experience on BigCommerce. The official case reports 8.5% growth in revenue, 8.5% growth in orders and approximately 20% cost savings. These projects provide concrete evidence of the company’s ecommerce capabilities without relying on unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
BigCommerce Salesforce Commerce Cloud Shopify
Services
Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce UX/UI Design ERP Integration Maintenance and Support
Industries
Apparel and Fashion Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C
Commerce Capabilities
Mobile Commerce
Technologies
JavaScript Shopify Liquid

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Dedicated Team Managed Services
Time Zones
Eastern Time (ET)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
BigCommerce Partner Shopify ecosystem Salesforce Commerce Cloud ecosystem
Notable Clients
Baretraps Coldwater Creek

Case Studies

2 case studies
Baretraps ecommerce case study by CQL on Shopify

Baretraps – BigCommerce to Shopify Migration

CQL migrated Baretraps from BigCommerce to Shopify under a compressed delivery schedule.

ClientBaretraps IndustryApparel and Fashion PlatformShopify

Services: Platform Migration, Custom Ecommerce Development, ERP Integration

Integrations: AS400 ERP

Challenge

The footwear brand needed a faster-to-manage storefront connected to its AS400 ERP and retail operations.

Solution

CQL rebuilt the ecommerce experience on Shopify and integrated the supporting enterprise systems.

Results

The official case states the migration was completed in under two months.

View original case study

Coldwater Creek ecommerce case study by CQL on BigCommerce

Coldwater Creek – Salesforce Commerce Cloud to BigCommerce

CQL replatformed Coldwater Creek from Salesforce Commerce Cloud to BigCommerce.

ClientColdwater Creek IndustryApparel and Fashion PlatformBigCommerce

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design

Challenge

The retailer needed to reduce platform cost while improving ecommerce performance.

Solution

CQL delivered the BigCommerce migration and rebuilt the shopping experience.

Results

The official case reports 8.5% revenue growth, 8.5% order growth and 20% cost savings.

View original case study

Profile researched: September 2026