Digital Silk

Digital Silk

Research profile
Analytics and Tracking Conversion Rate Optimization Custom Ecommerce Development
Miami, Florida, United States

Company Overview

Digital Silk is a Miami digital agency focused on brand experience, web design and ecommerce growth for consumer-facing and product businesses.

Its ecommerce work includes Shopify and Shopify Plus migrations, redesigns and conversion-focused storefront builds, often connected to broader brand and digital strategy.

Official work includes R&W Co. and U.S.A. Roller Chain. For R&W Co., digital Silk rebuilt the ecommerce experience on Shopify with a clearer mobile purchase path and conversion-focused storefront. The official case reports sales up 42% in the first 36 days, conversion moving from near zero to above 5% and returning-customer rate up 81%. For U.S.A. Roller Chain, digital Silk redesigned the Shopify storefront around clearer UX and a more effective customer journey. The official case reports a 25% increase in conversions after the redesign. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Analytics and Tracking Conversion Rate Optimization Custom Ecommerce Development Ecommerce Branding Ecommerce Consulting and Strategy
Industries
Business Services Consumer Products Industrial and Manufacturing Pet Products Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2B B2C D2C Retail
Commerce Capabilities
Mobile Commerce

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Discovery and Consulting Fixed Price Monthly Retainer
Time Zones
Eastern Time (ET)
Additional Locations
New York, New York, United States Milan, Italy

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify ecosystem
Notable Clients
ZipTie Absolute Dogs R&W Co. U.S.A. Roller Chain

Case Studies

4 case studies
R&W Co. ecommerce case study by Digital Silk on Shopify

R&W Co. – WooCommerce to Shopify Rebuild

Digital Silk delivered ecommerce work for R&W Co..

ClientR&W Co. IndustryConsumer Products PlatformShopify

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design, Conversion Rate Optimization

Challenge

The home-fragrance brand had strong social traffic but a WooCommerce experience that was not converting effectively on mobile.

Solution

Digital Silk rebuilt the ecommerce experience on Shopify with a clearer mobile purchase path and conversion-focused storefront.

Results

The official case reports sales up 42% in the first 36 days, conversion moving from near zero to above 5% and returning-customer rate up 81%.

View original case study

U.S.A. Roller Chain ecommerce case study by Digital Silk on Shopify

U.S.A. Roller Chain – Shopify Ecommerce Redesign

Digital Silk delivered ecommerce work for U.S.A. Roller Chain.

ClientU.S.A. Roller Chain IndustryIndustrial and Manufacturing PlatformShopify

Services: Ecommerce UX/UI Design, Conversion Rate Optimization, Performance Optimization

Challenge

The industrial ecommerce business needed to improve conversion without disrupting active marketing activity.

Solution

Digital Silk redesigned the Shopify storefront around clearer UX and a more effective customer journey.

Results

The official case reports a 25% increase in conversions after the redesign.

View original case study

ZipTie ecommerce case study by Digital Silk on Shopify Plus

ZipTie – Shopify Plus Conversion Growth

Digital Silk rebuilt ZipTie's ecommerce experience on Shopify Plus.

ClientZipTie IndustryConsumer Products PlatformShopify Plus

Services: Custom Ecommerce Development, Ecommerce UX/UI Design, Conversion Rate Optimization

Challenge

The brand needed substantially more traffic and conversion from its storefront.

Solution

Digital Silk combined Shopify Plus development, UX and conversion-oriented design.

Results

The official case reports 381% more sessions, 353% higher conversion and more than 50% lower cart abandonment.

View original case study

Absolute Dogs ecommerce case study by Digital Silk on Shopify

Absolute Dogs – Shopify Migration and Growth

Digital Silk migrated Absolute Dogs to Shopify and redesigned the ecommerce experience.

ClientAbsolute Dogs IndustryPet Products PlatformShopify

Services: Platform Migration, Ecommerce UX/UI Design, Conversion Rate Optimization

Challenge

The brand needed a more effective shopping journey and stronger organic and purchase performance.

Solution

Digital Silk moved the store to Shopify and rebuilt the customer experience around conversion.

Results

The official case reports 77.88% higher add-to-cart rate, 32.44% more organic sessions, 35.63% more purchases and 12.63% higher engagement.

View original case study

Profile researched: September 2026