Eastside Co

Eastside Co

Research profile
Conversion Rate Optimization Custom Ecommerce Development Ecommerce App Development
London, England, United Kingdom

Company Overview

Eastside Co is a London-headquartered Shopify agency founded in 2012, combining design, development, migration, strategy and ecommerce marketing.

Its team works across Shopify and Shopify Plus with capabilities in SEO, CRO, retention and international commerce for established consumer brands.

Official work includes Oliver Sweeney and Carex. For Oliver Sweeney, eastside Co migrated the store to Shopify Plus and delivered custom UX, international shopping features and supporting integrations. The official case confirms the production migration and SEO-conscious launch. For Carex, eastside Co designed and built the Shopify Plus store and supported launch-focused SEO. The official case states the new store was launched in just over four weeks. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Conversion Rate Optimization Custom Ecommerce Development Ecommerce App Development Ecommerce Consulting and Strategy Ecommerce Marketing Strategy
Industries
Apparel and Fashion Beauty and Cosmetics Consumer Electronics Consumer Products Food and Beverage

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C Retail Subscription
Commerce Capabilities
Cross-border Commerce Customer Segmentation Internationalization Multi-currency Multi-language
Integrations
Klaviyo Recharge SAP ERP

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market Small Business
Engagement Models
Dedicated Team Discovery and Consulting Fixed Price Managed Services Monthly Retainer
Time Zones
Greenwich Mean Time (GMT)
Additional Locations
New York, New York, United States Dubai, United Arab Emirates

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify Platinum Partner Klaviyo Platinum Partner Shopify ecosystem
Notable Clients
F1 Authentics Gold Collagen DJI Chelsea FC Ford

Case Studies

4 case studies
Oliver Sweeney ecommerce case study by Eastside Co on Shopify Plus

Oliver Sweeney – Magento 2 to Shopify Plus Migration

Eastside Co delivered ecommerce work for Oliver Sweeney.

ClientOliver Sweeney IndustryApparel and Fashion PlatformShopify Plus

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design, Ecommerce SEO

Challenge

The footwear brand needed to replace Magento 2 with Shopify Plus while protecting search visibility and maintaining a premium customer experience.

Solution

Eastside Co migrated the store to Shopify Plus and delivered custom UX, international shopping features and supporting integrations.

Results

The official case confirms the production migration and SEO-conscious launch.

View original case study

Carex ecommerce case study by Eastside Co on Shopify Plus

Carex – Rapid Shopify Plus D2C Launch

Eastside Co delivered ecommerce work for Carex.

ClientCarex IndustryHealthcare PlatformShopify Plus

Services: Custom Ecommerce Development, Ecommerce UX/UI Design, Ecommerce SEO

Challenge

Carex needed a direct-to-consumer ecommerce presence launched quickly during a period of exceptional demand.

Solution

Eastside Co designed and built the Shopify Plus store and supported launch-focused SEO.

Results

The official case states the new store was launched in just over four weeks.

View original case study

F1 Authentics case study by Eastside Co

F1 Authentics – Shopify rebuild and growth program

Eastside rebuilt the F1 Authentics Shopify experience and connected a full-funnel marketing program across paid, organic and lifecycle channels.

ClientF1 Authentics IndustrySports and Fitness PlatformShopify

Services: Bespoke Shopify Build, SEO, CRM, Paid Search, Paid Social, Email Marketing

Integrations: CRM and lifecycle marketing stack

Challenge

Fragmented ecommerce and marketing channels were limiting growth for a premium Formula 1 memorabilia brand.

Solution

Eastside delivered a bespoke Shopify rebuild, channel audit, SEO and CRM strategy, paid media execution and lifecycle personalization.

Results

43.7% year-over-year revenue increase. Paid Social ROAS increased 60.4% year over year, while personalization lifted peak-period email conversion by 61% and automated flows generated up to 272% year-over-year growth.

View original case study

Gold Collagen case study by Eastside Co

Gold Collagen – Magento to Shopify Plus international migration

Eastside migrated Gold Collagen from Magento to Shopify Plus and created a multi-market ecommerce setup with subscription and ERP integration.

ClientGold Collagen IndustryBeauty and Cosmetics PlatformShopify Plus

Services: Platform Migration, International Ecommerce, Subscription Commerce

Integrations: SAP ERP, Recharge

Challenge

The brand needed a scalable international platform supporting subscriptions, multiple markets, currencies and languages.

Solution

Eastside delivered a bespoke Shopify Plus implementation across more than 15 markets with subscription functionality and SAP ERP integration.

Results

79% increase in users, 124% increase in new users and 40% increase in sessions after launch versus the previous period.

View original case study

Profile researched: September 2026