FutureLab Digital

FutureLab Digital

Research profile
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Marketing Strategy
Auckland, New Zealand

Company Overview

FutureLab Digital is a New Zealand web and ecommerce agency helping small and mid-sized businesses improve online sales through design, development and digital marketing. The company publishes several ecommerce growth stories that connect website work to measurable changes in revenue and customer behavior.

Its ecommerce services include storefront design, UX, product discovery, loyalty features and ongoing digital growth support. FutureLab is most relevant to merchants that need a practical partner to improve an existing online business rather than an enterprise systems integrator.

For Auckland Flowers Takapuna, FutureLab reports average online sales increasing 318% when comparing the referenced September-to-January periods after the ecommerce site launched, with every month at least doubling the previous year. Xtreme Nutrition is another official success story where improved UX, search and rewards functionality were associated with a 20% sales increase. These examples provide clear evidence of conversion-focused ecommerce work for smaller retail brands.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
WooCommerce
Services
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Marketing Strategy Ecommerce UX/UI Design Maintenance and Support
Industries
Consumer Products Retail Sports and Fitness

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Mid-market Small Business
Engagement Models
Fixed Price Monthly Retainer
Time Zones
New Zealand Time (NZT)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Woo Agency Partner
Notable Clients
Auckland Flowers Takapuna Xtreme Nutrition

Case Studies

2 case studies

Auckland Flowers Takapuna – Ecommerce Sales Growth

FutureLab Digital launched and grew Auckland Flowers Takapuna's ecommerce site.

ClientAuckland Flowers Takapuna IndustryConsumer Products

Services: Custom Ecommerce Development, Ecommerce UX/UI Design, Ecommerce Marketing Strategy

Challenge

The retailer needed a more effective online sales channel and stronger month-to-month digital revenue.

Solution

FutureLab delivered the website and supported ecommerce growth after launch.

Results

The official article reports average online sales increasing 318% when comparing the referenced September-to-January periods, with every month at least doubling the prior year.

View original case study

Xtreme Nutrition – Ecommerce UX and Sales Growth

FutureLab Digital improved Xtreme Nutrition's ecommerce experience.

ClientXtreme Nutrition IndustrySports and Fitness

Services: Ecommerce UX/UI Design, Conversion Rate Optimization, Custom Ecommerce Development

Challenge

The retailer needed stronger product discovery, rewards and customer usability.

Solution

FutureLab redesigned the website around clearer UX, search and loyalty features.

Results

The official success-story page reports sales increasing by 20%.

View original case study

Profile researched: September 2026