Human Element
Company Overview
Human Element is an Ann Arbor ecommerce agency specializing in Shopify Plus, Adobe Commerce and Magento. The firm delivers replatforming, custom development, integrations and ongoing optimization for consumer and industrial brands.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
2 case studiesROUSH Performance – Magento to Shopify Plus Migration
Human Element migrated ROUSH Performance from Magento to Shopify Plus.
Services: Platform Migration, Custom Ecommerce Development, Conversion Rate Optimization
Challenge
The automotive brand needed a simpler, higher-performing platform and stronger ecommerce conversion.
Solution
Human Element replatformed the store to Shopify Plus and optimized the customer journey.
Results
The official case reports 172% revenue growth, conversion doubling, 90% more transactions, 195% higher retention and 50% lower cart abandonment.
Gem Shopping Network – Adobe Commerce Experience
Human Element delivered Adobe Commerce development for Gem Shopping Network.
Services: Custom Ecommerce Development, API Development, Performance Optimization
Challenge
The retailer needed a digital commerce experience integrated with its live-shopping business model.
Solution
Human Element implemented Adobe Commerce capabilities including livestream-connected shopping experiences.
Results
The official case documents ecommerce growth after launch and integrated livestream commerce without adding an unsupported aggregate metric.