New Directions In Computing

New Directions In Computing

Research profile
API Development B2B Ecommerce Development Custom Ecommerce Development
Santa Barbara, California, United States

Company Overview

New Directions In Computing (NDIC) is a US digital agency with a long-running ecommerce practice centered on WooCommerce, custom development and connected business systems. The company works with manufacturers, retailers and specialist brands that need online stores to support both customer-facing sales and operational workflows.

Its ecommerce work includes store redesigns, B2B and wholesale purchasing, ERP connectivity, custom membership logic and performance improvement. NDIC’s provider-published impact stories show a practical engineering approach in which WooCommerce is adapted around existing inventory, pricing and customer processes rather than treated as a stand-alone storefront.

For Dekor, NDIC rebuilt a WooCommerce experience for a lighting manufacturer serving direct and wholesale customers, addressing design, functionality and speed. BlastOne is a B2B example where NDIC connected WooCommerce with NetSuite so product and customer data could support a stronger self-service buying experience. Together the projects show experience with both brand-facing commerce and deeper operational integration.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
WooCommerce
Services
API Development B2B Ecommerce Development Custom Ecommerce Development Custom Module and Extension Development Ecommerce Consulting and Strategy
Industries
Industrial and Manufacturing Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2B B2C

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Mid-market Small Business
Engagement Models
Fixed Price Support and Maintenance SLA

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Woo Agency Partner WooCommerce ecosystem
Notable Clients
Dekor BlastOne

Case Studies

2 case studies
Dekor ecommerce case study by New Directions In Computing on WooCommerce

Dekor – WooCommerce Store Revamp

NDIC revamped Dekor's WooCommerce storefront for direct and wholesale commerce.

ClientDekor IndustryIndustrial and Manufacturing PlatformWooCommerce

Services: Custom Ecommerce Development, B2B Ecommerce Development, Performance Optimization

Challenge

The lighting manufacturer needed a faster, more capable online store supporting both consumer and wholesale buyers.

Solution

NDIC rebuilt the commerce experience with improved design, functionality and performance.

Results

The official impact story confirms the WooCommerce revamp and the dual direct-to-consumer and wholesale requirements.

View original case study

BlastOne ecommerce case study by New Directions In Computing on WooCommerce

BlastOne – WooCommerce and NetSuite Integration

NDIC improved BlastOne's B2B ecommerce platform and connected it with NetSuite.

ClientBlastOne IndustryIndustrial and Manufacturing PlatformWooCommerce

Services: B2B Ecommerce Development, ERP Integration, Custom Ecommerce Development

Integrations: NetSuite

Challenge

The existing WooCommerce implementation was poorly configured and did not adequately support the company's operational data or customer experience.

Solution

NDIC reworked the WooCommerce environment and integrated it with NetSuite for connected commerce.

Results

The official impact story confirms the NetSuite-connected WooCommerce solution and improved B2B ecommerce foundation.

View original case study

Profile researched: September 2026