Praella

Research profile
API Development Custom Ecommerce Development Data Migration
Chicago, Illinois, United States
praella.com
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Company Overview

Praella is a global Shopify agency headquartered in Chicago for its North American operations, with teams across Europe and India. The company delivers D2C, B2B, hybrid and subscription commerce through strategy, UX design, web and app development, migrations, integrations and ongoing growth support.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
API Development Custom Ecommerce Development Data Migration Ecommerce App Development Ecommerce Consulting and Strategy
Industries
Apparel and Fashion Beauty and Cosmetics Consumer Products Retail Sports and Fitness

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2B B2C D2C Retail Subscription
Commerce Capabilities
Accessibility Cross-border Commerce Multi-store
Technologies
JavaScript REST API Shopify Liquid

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Global Enterprise Mid-market
Engagement Models
Fixed Price Managed Services Monthly Retainer
Additional Locations
India Croatia Bosnia and Herzegovina

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify Platinum Partner
Notable Clients
Fenty Beauty Billie Eilish Perfumes G-Form CrunchLabs
Profile researched: September 2026