Roswell NYC
Company Overview
Roswell NYC is a Shopify Plus ecommerce agency specializing in design, development and growth for direct-to-consumer brands. Its portfolio includes beauty, fashion, home and lifestyle companies that require a bespoke storefront rather than a generic theme and often need customer-retention work alongside the build.
The agency combines UX/UI, custom Shopify development, merchandising, conversion optimization and lifecycle strategy. Several public case studies publish concrete post-launch metrics, making Roswell particularly relevant to brands evaluating whether a premium redesign and technical rebuild can translate into measurable ecommerce performance.
Kjaer Weis received a bespoke Shopify Plus experience with refillable ordering, shade finding and geo-aware inventory; Roswell reports a 200% year-over-year revenue increase in 2020 versus 2019, partly attributed to its work. Juliska’s redesign and retention program produced reported first-half 2023 gains of 107% in Shopify revenue, 159% in conversion and 12% in average order value. These results demonstrate strong luxury DTC execution.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
2 case studies
Kjaer Weis – Shopify Plus Redesign
Roswell NYC delivered ecommerce work for Kjaer Weis on Shopify Plus.
Services: Ecommerce UX/UI Design, Custom Ecommerce Development, Conversion Rate Optimization
Challenge
The luxury beauty brand needed a more elegant modern storefront with improved merchandising for refillable products and shade selection.
Solution
Roswell redesigned the core experience and built custom refillable ordering, a shade finder, mobile features and geo-specific inventory logic.
Results
The official case reports a 200% year-over-year revenue increase for 2020 versus 2019, with Roswell attributing part of the result to its optimization, redesign and retention work.
Juliska – Shopify Plus Luxury Ecommerce
Roswell NYC delivered ecommerce work for Juliska on Shopify Plus.
Services: Ecommerce UX/UI Design, Custom Ecommerce Development, Retention Marketing
Challenge
The luxury tableware brand wanted a modern and user-friendly ecommerce experience without losing its traditional identity.
Solution
Roswell created a bespoke Shopify Plus design and development program and supported customer-retention strategy.
Results
The official case reports first-half 2023 Shopify revenue up 107%, conversion up 159% and AOV up 12%.