The Taproom

The Taproom

Research profile
Analytics and Tracking Conversion Rate Optimization Custom Ecommerce Development
Atlanta, Georgia, United States

Company Overview

The Taproom is an Atlanta-rooted Shopify consultancy specializing in Shopify and Shopify Plus customer journeys, custom storefronts and selective growth support.

Its work is particularly relevant to consumer brands that need hands-on senior ecommerce guidance, platform migration, custom theme work and recurring-purchase optimization.

Official work includes Progressive Nutracare and The Mint Julep Boutique. For Progressive Nutracare, the Taproom migrated the store to Shopify and implemented a tailored recurring-purchase experience. The official case reports a 30% increase in orders and a 25% increase in total sales after launch. For The Mint Julep Boutique, the Taproom delivered Shopify Plus migration, theme and application work and continuing commerce support. The official portfolio confirms the Shopify Plus engagement; no unsupported numeric result is added. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Shopify Shopify Plus
Services
Analytics and Tracking Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce SEO
Industries
Apparel and Fashion Beauty and Cosmetics Consumer Products Healthcare Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C Retail Subscription

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market Small Business
Engagement Models
Discovery and Consulting Fixed Price Monthly Retainer Support and Maintenance SLA
Time Zones
Eastern Time (ET)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Shopify Plus ecosystem
Notable Clients
Progressive Nutracare The Mint Julep Boutique

Case Studies

2 case studies
Progressive Nutracare ecommerce case study by The Taproom on Shopify

Progressive Nutracare – Shopify Migration and Subscription Commerce

The Taproom delivered ecommerce work for Progressive Nutracare.

ClientProgressive Nutracare IndustryHealthcare PlatformShopify

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design, Retention Marketing

Challenge

The supplement business needed to migrate its ecommerce presence and preserve a subscription-oriented customer journey.

Solution

The Taproom migrated the store to Shopify and implemented a tailored recurring-purchase experience.

Results

The official case reports a 30% increase in orders and a 25% increase in total sales after launch.

View original case study

The Mint Julep Boutique ecommerce case study by The Taproom on Shopify Plus

The Mint Julep Boutique – Shopify Plus Commerce

The Taproom delivered ecommerce work for The Mint Julep Boutique.

ClientThe Mint Julep Boutique IndustryApparel and Fashion PlatformShopify Plus

Services: Platform Migration, Custom Ecommerce Development, Ecommerce UX/UI Design, Maintenance and Support

Challenge

The fashion retailer needed a scalable Shopify Plus foundation and custom storefront functionality for a fast-moving catalogue.

Solution

The Taproom delivered Shopify Plus migration, theme and application work and continuing commerce support.

Results

The official portfolio confirms the Shopify Plus engagement; no unsupported numeric result is added.

View original case study

Profile researched: September 2026