Tom&Co

Tom&Co

Research profile
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy
London, England, United Kingdom

Company Overview

Tom&Co is a London commerce studio focused on Adobe Commerce, headless storefronts, UX and long-term ecommerce growth. The agency reports 15+ years in commerce, 75 strategists, designers and engineers, more than 50 production sites and over £350 million in annual client revenue.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
Adobe Commerce Magento
Services
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce UX/UI Design Headless Commerce Development
Industries
Apparel and Fashion Furniture and Home Decor Retail Sports and Fitness

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2B B2C D2C
Commerce Capabilities
Headless Commerce Internationalization Multi-site Omnichannel Commerce
Integrations
Bloomreach
Technologies
Adobe Commerce PWA Studio JavaScript React

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Global Enterprise
Engagement Models
Dedicated Team Discovery and Consulting Managed Services
Time Zones
Greenwich Mean Time (GMT)

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Adobe Solutions Partner
Notable Clients
Oliver Bonas Agent Provocateur Sanderson Design Group Topps Tiles LeMieux

Case Studies

2 case studies
Oliver Bonas ecommerce case study by Tom&Co on Adobe Commerce

Oliver Bonas – Adobe Commerce Replatform

Tom&Co transformed Oliver Bonas on Adobe Commerce with a modern headless, mobile-first commerce experience.

ClientOliver Bonas IndustryRetail PlatformAdobe Commerce

Services: Replatforming, Ecommerce UX/UI Design, Headless Commerce Development, Performance Optimization

Challenge

The lifestyle retailer needed a scalable platform able to support rapid growth, international expansion and a stronger mobile journey.

Solution

Tom&Co delivered an Adobe Commerce replatform with headless PWA architecture and omnichannel improvements.

Results

The official case reports a 45% increase in mobile conversion, 60% faster page loads, 35% higher average order value and launches across 12 international markets.

View original case study

LeMieux ecommerce case study by Tom&Co on Adobe Commerce

LeMieux – International Headless Commerce Expansion

Tom&Co supported LeMieux's international ecommerce expansion with headless commerce and CRO work.

ClientLeMieux IndustrySports and Fitness PlatformAdobe Commerce

Services: Headless Commerce Development, Conversion Rate Optimization, Custom Ecommerce Development

Challenge

The equestrian brand needed to scale multiple retail and trade storefronts across international markets without matching headcount growth.

Solution

Tom&Co applied a multi-site headless commerce strategy and conversion optimization across the estate.

Results

Tom&Co reports 61% revenue growth and a unified estate spanning five retail and five trade sites.

View original case study

Profile researched: September 2026