Waga

Waga

Research profile
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy
Milan, Lombardy, Italy

Company Overview

Waga is an Italian digital agency delivering ecommerce strategy, design and development for established consumer brands. Its work includes WooCommerce storefronts connected to ERP, order-management and marketing systems, with an emphasis on improving performance while preserving the operational processes required by growing retailers.

The agency’s ecommerce case studies are particularly useful because they publish before-and-after or year-over-year performance indicators alongside the technical scope. Waga’s projects cover multi-brand and multilingual commerce, inventory synchronization, custom ERP work, marketing automation and payment integrations.

For Breil, Waga rebuilt a WooCommerce experience with ERP, OMS and stock synchronization; the provider reports 45% lower average page-load time, 75% more user visits, 40% more page views and 10% more transactions. Aldo Coppola is a multi-brand and multilingual WooCommerce marketplace with custom ERP and marketing integrations, where Waga reports 50% lower average load time, 92% more user visits, a 0.35 percentage-point conversion increase and 30% year-over-year revenue growth.

Expertise & Capabilities

Core Expertise

Primary platforms, services and industries.

Platforms
WooCommerce
Services
Conversion Rate Optimization Custom Ecommerce Development Ecommerce Consulting and Strategy Ecommerce UX/UI Design ERP Integration
Industries
Apparel and Fashion Beauty and Cosmetics Retail

Commerce & Technology

Business models, capabilities, integrations and technical stack.

Business Models
B2C D2C
Commerce Capabilities
Multi-language

Clients & Delivery

Who the company works with and how engagements are delivered.

Client Focus
Enterprise Mid-market
Engagement Models
Dedicated Team Managed Services

Trust & Experience

Partnerships, certifications, awards and selected clients.

Partnerships
Woo Agency Partner
Notable Clients
Breil Aldo Coppola

Case Studies

2 case studies
Breil ecommerce case study by Waga on WooCommerce

Breil – WooCommerce Performance and Systems Integration

Waga redesigned and integrated Breil’s WooCommerce ecommerce platform.

ClientBreil IndustryApparel and Fashion PlatformWooCommerce

Services: Custom Ecommerce Development, ERP Integration, Performance Optimization

Challenge

The brand needed a faster customer experience together with reliable ERP, order-management and inventory synchronization.

Solution

Waga rebuilt the commerce experience and connected ERP, OMS and stock workflows around WooCommerce.

Results

The official case reports 45% lower average page-load time, 75% more user visits, 40% more page views and 10% more transactions.

View original case study

Aldo Coppola ecommerce case study by Waga on WooCommerce

Aldo Coppola – Multilingual WooCommerce Marketplace

Waga delivered a multi-brand, multilingual WooCommerce marketplace for Aldo Coppola.

ClientAldo Coppola IndustryBeauty and Cosmetics PlatformWooCommerce

Services: Custom Ecommerce Development, ERP Integration, Performance Optimization, Conversion Rate Optimization

Challenge

The beauty brand needed a connected ecommerce environment combining multiple brands, localized content, payments and operational systems.

Solution

Waga implemented WooCommerce with custom ERP connectivity, marketing automation and payment integrations.

Results

The official case reports 50% lower average page-load time, 92% more user visits, a 0.35 percentage-point conversion increase and 30% year-over-year revenue growth.

View original case study

Profile researched: September 2026