Zaelab
Company Overview
Zaelab is a US digital commerce consultancy focused on modern B2B and D2C customer experiences.
Its work combines commerce architecture, custom buying flows, CPQ and transformation programs for manufacturers and distributors.
Its official work includes Direct Tool Factory Outlet and E.B. Bradley Co.. For Direct Tool Factory Outlet, zaelab assessed and rebuilt the commerce experience around agility and personalization. The official story reports 205% revenue growth. For E.B. Bradley Co., zaelab modernized the digital buying experience and commerce platform. The official case states monthly ecommerce revenue surpassed $1 million and ecommerce share increased from 3.3% to 4.8%. These examples provide provider-controlled evidence of the company’s ecommerce capabilities without adding unsupported claims.
Expertise & Capabilities
Core Expertise
Primary platforms, services and industries.
Commerce & Technology
Business models, capabilities, integrations and technical stack.
Clients & Delivery
Who the company works with and how engagements are delivered.
Trust & Experience
Partnerships, certifications, awards and selected clients.
Case Studies
4 case studies
Direct Tool Factory Outlet – B2B and D2C Growth
Zaelab delivered ecommerce work for Direct Tool Factory Outlet.
Services: B2B Ecommerce Development, Custom Ecommerce Development, Conversion Rate Optimization
Challenge
The retailer needed to modernize both B2B and D2C digital commerce.
Solution
Zaelab assessed and rebuilt the commerce experience around agility and personalization.
Results
The official story reports 205% revenue growth.

E.B. Bradley – B2B Ecommerce Growth
Zaelab delivered ecommerce work for E.B. Bradley Co..
Services: B2B Ecommerce Development, Ecommerce UX/UI Design, Ecommerce Consulting and Strategy
Challenge
The distributor needed a modern B2B buying experience that could grow ecommerce as a share of revenue.
Solution
Zaelab modernized the digital buying experience and commerce platform.
Results
The official case states monthly ecommerce revenue surpassed $1 million and ecommerce share increased from 3.3% to 4.8%.

Direct Tool Factory Outlet – D2C Commerce Growth
Zaelab transformed Direct Tool Factory Outlet's D2C ecommerce experience.
Services: D2C Ecommerce Development, Custom Ecommerce Development, Conversion Rate Optimization
Challenge
The business needed a more personalized digital channel that could improve direct sales performance.
Solution
Zaelab delivered a modern commerce experience with personalization and connected enterprise capabilities.
Results
The official case reports 205% revenue growth.

Automotive Leader – Centralized Marketplace
Zaelab built a centralized marketplace for a large automotive organization.
Services: Marketplace Development, Composable Commerce Development, API Development
Challenge
The enterprise needed to consolidate fragmented commerce and accelerate marketplace adoption.
Solution
Zaelab fast-tracked a centralized marketplace and connected supporting enterprise services.
Results
The official case reports 321% order growth in three months.